What’s in a name? Well, like most things, businesses mature and develop and there comes a time in the business lifecycle where you need to evaluate where you are, what you do and where you’re going.
Since taking over Quirky Quilts Qld almost two years ago I have been asking myself these questions. At the end of 2019 and with the help of my senior team and a super awesome business coach I sat down for the day to answer some of these big questions.
One thing that kept coming out during the session was how passionate our business is about quilting and how much we love being just that little bit left of normal, ie. “Quirky” and what we discovered was that our branding just didn’t quite reflect all of those things.
Where we are now in terms of our business and the connection we wanted to have with our quirky friends (that’s you the customer *wink*) just wasn’t represented in how we presented ourselves to the world at large. So, in short we began a process to rename and rebrand our shop so that it’s clear who we are and what we do.
With a little help from our friends at pHcreative and Evocative, The Quirky Quilting Co was born inclusive of a beautiful and vibrant new logo. For those who have visited the shop in person I’m sure you’ll agree the new logo captures the bright, clean and modern vibe of our little shop and our new name pays homage to our roots and also reflects our desire to be a “Co.” That’s Co. in the plural sense of community because that’s where our heart is. We see the relationships, love and learning grown each week through a shared passion for quilting. Our quirky friends are our “Co.” so it makes sense that they would be included too.
I hope that’s answered a few of the questions people might have had about why the new name and we look forward to all the adventures awaiting The Quirky Quilting Co in 2020 and beyond.